Our Story
Why we built this
The SEO industry has a structural problem that disproportionately affects small businesses. We built Vososa Nozano to address it directly.
The problem with how SEO is typically sold
Most SEO agencies and consultants structure their services around monthly retainers. This model benefits the service provider more than the client. It creates a financial incentive to keep engagements open, to find new problems to work on, and to obscure progress in ways that justify ongoing fees.
Small business owners often don't have the internal expertise to evaluate whether the work being done is appropriate for their situation. They can't easily tell if a three-month retainer was necessary or if the core issue could have been addressed in two focused weeks.
The result is a market where the businesses with the least resources end up paying the most proportionally, and getting the least clarity about what they're paying for.
The principles that shaped this platform
Expertise should be accessible
A small business with a specific, solvable SEO problem should be able to access a qualified expert without signing a long-term contract. The format of the engagement shouldn't be a barrier to getting good help.
Scope should be honest
When a consultant knows exactly what they're being engaged to do, they can do it well. Open-ended retainers often create scope ambiguity that serves neither party. Clear, defined work produces clearer, more useful outcomes.
Independence matters
Independent consultants work directly with you. There's no account manager, no handoff to a junior team member, no internal politics affecting what advice you receive. The person you're matched with is the person who does the work.
Vetting protects both sides
Rigorous vetting of consultants means clients get qualified help. It also means consultants on the platform are associated with a standard of quality that reflects well on their work. The vetting process is thorough precisely because it matters.
Explore how the platform works
Learn about the types of SEO consulting engagements available and what the process looks like from start to finish.